Jeff Tideswell
Business Unit Director
Arla Foods

"Blue Stocking Partnership have been working with Arla for the last 18 months, focusing on the development of a business planning model with our key foodservice client within our International Retailer Group. Their vision and expertise in looking at a total value chain analysis has provided us with unique insights as to how to develop our business further, taking us from a position as a supplier and moving forward to a strategic partnership with this important client. BSPL continue to work with Arla in driving two key initiatives - a Usage and Attitude study to validate hypotheses about consumer behaviour and a project to provide total value chain benefits through the innovation of our commercial packaging."

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