We don't normally blow our own trumpet, but for one client, we delivered an 85% revenue growth through the repositioning and relaunching of a proposition for kids. It also resulted in new revenue streams through product sponsorship and advertising.
It might be cliche, but 'thinking outside the box' is something we are really good at - particularly when it comes to product packaging. In one case, we delivered 35% revenue growth through new packaging and product choices.
Our cost effective, but creative, new
merchandising approach for confectionery
delivered great sales results and won us a
gold POPAI (Point of Purchase Advertising
And with our heart in the right place, we led a Corporate Social Responsibility programme on nutrition involving communication with the Department of Health, and introduced a trade sector first with the pro-active publishing of consumer nutritional data in restaurants.